(Thanks to @babs26 for passing this along.)
I agree. Our @KISSmetrics twitter feed is all about Curation.
I sit on the Advisory Board of the Women’s Media Center, and Carol Jenkins just passed the baton to Jehmu Greene, writing:
In January of 2005 I was called to a meeting in Gloria Steinem’s living room. Gloria, Jane Fonda and Robin Morgan were gathered there with some of the leading feminists and women in media in the country. We left that day committed to creating an organization that would fight sexism in the media—and I was tasked with the job of putting the pieces together..
When we created the WMC, there was no Katie Couric anchoring the network news, nor the prospect of Diane Sawyer joining those ranks, tipping the balance in favor of women. Rachel Maddow, Christiane Amanpour, Andrea Mitchell did not host serious hours of news and talk. Since then, Katharine Weymouth has become publisher of The Washington Post, and Vivian Schiller has taken over as head of NPR.
And yet, you can be assured that these are still pretty much exceptions…in the executive suites, men still call the shots and get the money for projects.
In the last few weeks we have seen an unprecedented news focus on women: The New York Times magazine cover story excerpting the work of Nick Kristof and Sheryl WuDunn in Half the Sky, their new book examining the often destitute lives of women around the world..
And yet, I heard the editor of Time call it their “women’s issue.” What most people do not grasp is that if we had a fair, inclusive media, this is what every day of television, print, and online media would look like.
“Like it or not, the days of the ingenious, 30-second TV spot are over. Today’s creative ingenuity lies within the idea, the technology, the concept, the innovation and, perhaps most important, the Holy Grail: consumer connection. Word of mouth is more prevalent than ever and interactive communities have an increasingly louder and more influential voice and are stronger (and sometimes the only) sources of breaking news stories. No one understands this better — nor is better equipped to handle the swift demands required — than the digital agency.”
Sort of.
Dina and I pause for a quick photo after our meeting in The West Wing. NBD.
What’s Dina’s Tumblr acct?
Thanks to Doug Simon and his terrific team for thoughtful questions about the PR and marketing side of launching a successful Web show.
You hear about film companies spending about half their budget on production, and half on marketing. TV marketing is a huge industry as well. Will Web shows get serious about paid marketing? If you’re dealing with a quality show, and can ensure the spend would be more than made up for on the back end - I suspect the answer is yes. In the meanwhile, producers can take advantage of social networks, blogs like NewTeeVee that do a great job covering content, and other free tools, to market the heck out of their shows.
Daniel Henninger wrote a very smart piece in the Wall Street Journal about how Obama is running a decidedly non-hip Presidency.
“If we were really living in the world of leading-edge politics that many people thought they were getting with Barack Obama, he would have proposed an iPhone for health care—a flexible system for which all sorts of users could create or choose health-care apps that suited their needs. Over time, with trial and error, a better system would emerge.”
Instead: “In a world defined by nearly 100,000 iPhone apps, a world of seemingly limitless, self-defined choice, the Democrats are pushing the biggest, fattest, one-size-fits all legislation since 1965.”
