Hi, my name is Dina Kaplan. I'm one of the founders of blip.tv, and I'm fascinated by media, advertising, technology, people and travel. I believe Perl is somewhat old school and would like to learn more about Erlang.
Eric: “We can bring something really unique to the table in that advertisers are starting to understand the benefit of advertising to an audience, rather than advertising on a show. They can define a niche audience and speak directly to them. And, as much as they’re starting to understand that, they’re still really attached to the notion of TV ad buying, which is you just want to buy the largest audience you can possibly buy.
Blip.tv is in a position to really offer the best of both worlds.
We had, for example, a campaign with Puma the shoe brand. Puma bought direct integrated sponsorships on two shows that were very closely tied to their brand. And then were able to buy a larger TV style ad buy across millions of views on shows that are still related to their brand, but not as closely, so they were able to get the best of TV style buy and Internet style buy together.”
Interviwed by: MN Video Pro’s Jeff Achen. Check out the whole interview here.
