Hi, my name is Dina Kaplan. I'm one of the founders of blip.tv, and I'm fascinated by media, advertising, technology, people and travel. I believe Perl is somewhat old school and would like to learn more about Erlang.
Thanks to Doug Simon and his terrific team for thoughtful questions about the PR and marketing side of launching a successful Web show.
You hear about film companies spending about half their budget on production, and half on marketing. TV marketing is a huge industry as well. Will Web shows get serious about paid marketing? If you’re dealing with a quality show, and can ensure the spend would be more than made up for on the back end - I suspect the answer is yes. In the meanwhile, producers can take advantage of social networks, blogs like NewTeeVee that do a great job covering content, and other free tools, to market the heck out of their shows.
